Sagem Communication introduces co-branded mobile phones: myOxbow by SAGEM & myRoland Garros by SAGEM

Barcelona, 12 February 2007 – Sagem Communication (SAFRAN Group) has expanded its mobile phone range by launching two new models, one in Oxbow brand colours and another in the trademark Roland Garros colour way. With these two models, Sagem Communication lays the foundations to a series of co-branded mobile phones due for market launch over 2007 and designed to meet the needs of consumers seeking product customization through brand names from a range of leisure focuses, including fashion, sport, and more.

Advantage SAGEM!

Elegantly-styled with the trademark Roland-Garros signature in a sleek white and brushed metal finish, the myRoland Garros by SAGEM was designed with the fashion conscious sports fan in mind.

Original stand-out features include: a wake-up call or incoming ringtone in Central Court sound effects (the noise of the balls), a larger-than-life tennis game (JavaTM enabled), and a volley of tennis-based wallpapers.

The winning set of ace features includes dual-screen for fast-read, explosive colour (65K colours, 128 x 160 pixels).

The myRoland Garros by SAGEM also has a built-in 1.3 megapixel camera offering 8x zoom and a host of visual effects (negative, sepia toning, frames, and more) that also packs video recording and playback, so you can record the highlights.

After the day’s exertions, kick back and relax... with the mp3 player and built-in microSDTM card reader for storing your music catalogue.

In the meantime, your mobile keeps on and on, with a battery life of 250 hours on standby and 3h30 hrs in talk-time.

The tennis touch goes right down to the packaging, as the myRoland Garros by SAGEM is sold in a tennis ball tin. You can’t miss it!

Ride the wave…

This is a handset designed for boardsports enthusiasts looking for a functional, trendsetting, well-designed multimedia mobile package.

‘myOxbow by SAGEM’ is a compact, high-performance mobile boasting a large 65K-colour display, and 300K-pixel camera and video capture capabilities. It offers high-quality photo and video messaging and can download games, ringtones, wallpapers and more.

Compact (14 mm) and lightweight at only 85 g, ‘myOxbow by Sagem’ is a sturdy one-piece telephone that bundles a wide range of key features made easy to use, including hands-free with high-quality sound, infrared, and a 12-day battery life on standby.

A creative new feature: a services gateway with a boardsports flavour!
‘myOxbow by Sagem’ also offers uncomplicated, one-click access to the OXBOW services gateway. This gateway has been specially designed as a youth public package offering a range of key info, offers and services covering events, special deals, nights out, etc.

1. ‘News’, to keep abreast of what’s happening (news just in, sport, weather, what’s on listings, etc.)
2. ‘My Deals’, which keeps tabs on promotional offers launched by partners, like branded sportswear, travel deals, technology updates, etc. tied in with reductions, invitations, and play-and-win opportunities. 3. ‘My Services’, which plays host to practical information like pizza delivery services, cinema booking services, etc.
4. ‘OXBOW News’, a series of brand-focused news and features: latest catalogue updates, boardsports news, upcoming events, etc.
5. ‘Downloads’, offering easy, one-stop downloading of ringtones, icons, logos, games, and superb boardsports-themed wallpapers!

myRoland Garros by Sagem will be released in April 2007 (see country release schedule).myOxbow by Sagem is in stores now.

About Sagem Communication
Sagem Communication (SAFRAN Group) is a major player in the mobile and broadband communication industries that has acquired strong worldwide positions through constant technological innovation. SAGEM produces particularly outstanding products in the following business areas: mobile phones, printing terminals, residential terminals, networks, electronic metering, among others.
Visit www.sagem.com and www.safran-group.com to find out more.