Sagem Communication unveils Lands of Rugby, a new range of mobile handsets kitted out rugby style

Paris, 8 June 2007– Sagem Communication (SAFRAN group) has decided to engage in the rugby world, creating a new range marketed under the banner Lands of Rugby. Lands of Rugby will not only be a pack-based offer centered around the handsets but also featuring fun sportsworld accessories.

A taste of the action at the heart of the scrum

Lands of Rugby is a brand new mobile phone plus accessories range championed by Sagem Communication and designed to unite rugby fans around the core values embodied in the sport. Core values like transcending yourself, respect, teamwork, and camaraderie. And these same principles and values can be found every day, wherever Sagem Communication teams are in action.
With a SAGEM Lands of Rugby mobile phone, rugby enthusiasts can be proud to show just how much they love their sport. And with rugby set to take centre-stage in 2007, the accessories included in the pack will help them live the full experience of every clash.

Included in the Lands of Rugby pack:
>The SAGEM my300C Lands of Rugby. No-frills usability, compact at 79.2x43.5x21.7 mm, and lightweight at only 80 g, it nestles snugly in the palm. It also boasts a VGA camera with 4x zoom coupled with a 65K-color display. The package is rounded off with WAP 2.0 internet browsing, text and multimedia messaging, and a pre-loaded Java game. Comes with 3 Mb of onboard memory.
> A fast-read booklet covering the 10 rules of rugby,
> A make-up kit and a flag, now essential supporter accessories for any game
> A mobile phone pendant, in rugby-ball shape.

The SAGEM Lands of Rugby pack will be released for summer 2007.

About Sagem Communication
Sagem Communication (SAFRAN Group) is a major player in the mobile and broadband communication industries that has acquired strong worldwide positions through constant technological innovation. SAGEM produces particularly outstanding products in the following business areas: mobile phones, printing terminals, residential terminals, digital TV, networks, electronic metering, among others.
Visit: www.sagem.com and www.safran-group.com to find out more